The choice of which is best - Keyword Targeted Advertising or Banner Advertising can be difficult but that’s where Traffic4Biz can help.
With over seven years internet marketing experience we are ideally placed to advise you on the best way to get ‘more bang per buck’ from your advertising spend.
Banner advertising is the ideal way to promote brand recognition with your company name/logo/products being presented to potential buyers every time they visit a website. For example we can present your company in a standard banner size 468 x 60 on e-Bay a well established auction channel. With over 47 million visitors a month from all over the world it could be the ideal medium to launch your website to the world.
With a cost of only £3,000 per million impressions (the number of times your banner will be displayed) that breaks down to £0.003 per impression. Remember though that click through rates with banners can vary enormously - predominantly a feature of the quality of the banner and the type of product you are selling.
We can design your banner in a variety of ways - even with the inclusion of full motion video that creates stunning impact for maximum effect.
Keyword Targeted Advertising
Keyword Targeted Advertising is rapidly proving itself to be the most cost effective way of promoting a website on the internet. By only paying for every time a person clicks on, or searches for, your chosen word or phrase a high quality visitor to your website is likely and the cost per click can represent a good return on investment.
The number of visitors you will receive depends on how many visitors see or search for your keyword. The use of a meta-search directory such as T4Biz (see www.t4biz.co.uk) helps promote your word by presenting it to the viewer and drawing his attention to it. By linking your keyword to a full search engine then quality is increased but the numbers clicking through can drop by up to 90%.
Maintaining the balance of quality versus quantity is a speciality of Traffic4Biz and we are pleased to advise you of the best choice for your business.